— PROJECT NAME

Retainer & Mouthguard Club

— ROLE

Voice & Tone

Website Copy

Email Copy

— DATE

20/05/2019

For future copywriting, it helps to have some bumper guards in place. After all, no two writers are completely alike. The manual I crafted provided plenty of definition and direction to ensure the brand voice and tone remain consistent–no matter who continues to write for them.

“Life can be messy. Your retainers shouldn’t be.” Our copywriting task for this site was simple: Make the process of getting new retainers (and mouth guards)…feel like magic!